Hershey Biopic Drops – Made of Cheese

If you told me this teaser was a sketch ripped straight out of Saturday Night Live, I’d believe you without hesitation. The first look at the upcoming Hershey origins movie has dropped, and it’s… something. Not prestige drama, not even mid-tier streaming filler—this thing plays like a full-blown parody of a biopic. The wigs, the lighting, the earnest voiceover, the CGI and THAT overscoring all lands with that unmistakable “so bad it’s actually kind of mesmerising” energy. You half expect someone to break character and wink at the camera.

Which is wild, because the real story has genuine weight behind it. Milton S. Hershey’s journey from a humble candy shop in 1873 Philadelphia to building The Hershey Company empire is classic American Dream material. Throw in Catherine Hershey (aka Kitty), the expansion into caramel, and the eventual creation of the milk chocolate bar in 1900, and you’ve got the bones of a genuinely compelling period drama. Instead, this teaser leans hard into bargain-bin Superhero gloss, turning what should feel sweeping and inspirational into something closer to a late-night infomercial with a suspiciously large budget for fake moustaches.

Directed by Mark Waters and starring Finn Wittrock and Alexandra Daddario, the film sounds respectable on paper, there’s even a heartfelt angle about Hershey’s philanthropy and the founding of his school. Waters himself talks up the themes of struggle, generosity, and romance, positioning it as a story about legacy and community. But if this teaser is anything to go by, we might be looking at a future Golden Raspberry Awards contender rather than a stirring historical drama. Still, in a strange way, that might be its biggest selling point, because as unintentional comedy goes, this already feels like a must-watch.

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