Bruce Willis now starring in film he isn’t in

Bruce Willis now starring in film he isn’t in

It’s hard to believe that Bruce Willis can fairly receive credit above other leading actors, who are starring in an entire movie, for the 10-15 minutes screen time he might occupy. But that’s Hollywood. It would appear that ol’ Bruno is now taking the recent level of effort he invests in acting in a film to a whole new level.

Bruce Willis has given permission for Deepfake technology to be used in a Russian Mobile advert. This is technology that allows another actor to wear a computer generated face mask resembling another person.

Slashfilm have sourced an interview with MegaFon explaining the new ad campaign and Willis’ agreement:

All negotiations with Bruce Willis were conducted by our team. It was a very risky idea, but surprisingly, the discussion on collaboration was quick and productive. We told Bruce about MegaFon and the idea of the project. The actor was interested in the brand and our approach to organizing production.

On the one hand the technology is impressive and of late has been used to generate some pretty funny online gags. On the other, more serious hand, the technology is getting scarily realistic and will ultimate make you question what you see online. Thankfully, right now it’s still a little rough around the edges, however, 5 years from now might be a different story.

I guess if someone were to ask you if they can pay you a large chunk of change for doing no work at all and the project isn’t dubious, then would you refuse?


  1. trakea

    ‘this is hollywood’ NO it isn’t , if you haven’t figured it out he was done with Hollywood long time ago that is why he played in other low budget projects that are independent film productions and outside of the country too.

    He was fed up with politics and Hollywood and quite vocal about it back in 2005 onwards.
    Just one example his movie ‘Red’ after production campain basically was too much for what he was paid for and he was pissed off that he have to fly around the world and promote the movie due to shady contracts. He said he is an actor, he likes to be in a movie and not later travel around and talk random crap. Instead he would rather spend the time off or on another set.

    Many actors quit Hollywood in their prime years too, JCVD is a great example of that, he filmed all over the world, he also hated Hollywood.

    • Thanks for the feedback, thanks. Was just an off-the-cuff remark 🙂

      I do have a theory about Willis and it fits with your thoughts too. To do a blockbuster he might get, say, $20 mill for it, but it’ll be 6 months of work, 4 months filming and 2 months publicity (as an example).
      If he were to ask for $1 mill for a day on a smaller production and do 10-20 films in a year, then that’s $10-20 mill paycheck a year, no publicity and only 10-20 days work. Two a month would be much easier than the H-wood juggernauts. Also, I would imagine working on these lower budget films might be a lot more fun and less restrictive that the bigger flicks.

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